The Margin Playbook

Contents

1. 01Preface: Why This Book
2. 02Chapter 1: Why Margin Beats Revenue as a First Priority
3. 03Chapter 2: The Five Places Margin Leaks Hide
4. 04Chapter 3: Pricing Leverage — Levers 1 through 4
5. 05Chapter 4: Cost-of-Delivery Leverage — Levers 5 through 8
6. 06Chapter 5: Operational Leverage — Levers 9 through 12
7. 07Chapter 6: Retention Leverage — Levers 13 through 16
8. 08Chapter 7: Overhead and Vendor Leverage — Levers 17 through 20
9. 09Chapter 8: The One-Page Margin Audit
10. 10Chapter 9: Running Your First 30-Day Margin Sprint
11. 11Conclusion & Summary
12. 12Final Action Checklist: Your First Margin Sprint, Step by Step